The tourism alliance of Shantou, Chaozhou and Jieyang — three cities in southern Guangdong province — launched a cross-city summer tourism campaign in Shantou on July 13, debuting the region's unified cultural tourism logo and brand slogan "Rooted in Kinship, Flavored Chaoshan".

Tourism associations of the three cities also released a joint initiative to boost honest business operations, better service standards, full protection of tourists' legitimate rights and interests, and eco-friendly travel.

With the theme of "Summer Getaways with Grandma", the alliance rolled out three travel routes targeting family visitors and student groups: an intangible heritage tour, a Chaoshan gourmet trail, and a six-day, five-night research camp integrating handicrafts, food tasting and cultural studies.

Two regional selection drives kicked off alongside the event. One calls for representative Chaoshan signature dishes, covering classic traditional recipes, street snacks and intangible cultural heritage food items. The other collects original cultural and creative products featuring distinctive Chaoshan local characteristics and market development potential.