A lychee carnival is held in Guangzhou, the capital of Guangdong province, on Wednesday. [Photo provided to chinadaily.com.cn]

A map illustrating the planting areas, main varieties and market availability times of the major lychee-producing counties and cities across Guangdong province was unveiled on Wednesday, in a bid to promote sales of the typical summer fruit.

The map also accurately marks the number of delivery points in each production region. By scanning the QR code on the map, consumers can access a list of 100 large-scale planting entities across the province, facilitating precise production and sales matching.

"We are making efforts such as conducting special promotions and production-sales matching, organizing suppliers to enter sales regions, and inviting buyers to visit orchards to promote sales of lychee," said Wang Zaihua, secretary of the Communist Party Leadership Group of the Guangdong Provincial Department of Agriculture and Rural Affairs.

Wang made the remarks during a lychee carnival held in Guangzhou, the provincial capital city, on Wednesday.

"We are also making efforts to expand exports of lychee, promoting the fruit produced in Guangdong to the international market," said Wang.

A lychee carnival is held in Guangzhou, the capital of Guangdong province, on Wednesday. [Photo provided to chinadaily.com.cn]

Lychee is a typical fruit variety in summer in Guangdong. The total lychee production in the province is expected to be between 1.1 million and 1.35 million metric tons in 2026, according to local agricultural and rural affairs authorities.

In addition to sales of the fresh fruit, new consumption scenarios for lychee have emerged in recent years, with lychee-infused beverages and snacks becoming new trends.

Innovative products like lychee ice cream, lychee cake, lychee yogurt and lychee cold brew coffee have helped integrate lychees into everyday consumption items and broaden their appeal beyond traditional uses.

Sales of the lychee ice cream exceeded expectations since its launch, and it is likely to become the sales champion of the year, according to Wuyang Frozen Food Co Ltd.