May 19 is celebrated as China Tourism Day every year. In 2026, the main venue of this nationwide event is set in Guangzhou.

If you're in Guangzhou — or planning a visit — this is a great moment to experience the city: more events, more variety, and plenty of real, tangible perks.

This year's theme is "Enjoy Quality Tourism, Visit Beautiful Mountains and Rivers." Here is your ultimate travel guide!

Guangzhou has introduced a solid "1+10+N" plan to ensure your itinerary is packed with excitement from morning till night.

On the evening of May 19, a grand opening ceremony will be held at the Canton Tower, blending Lingnan music, Cantonese Opera, and Yingge Dance with high-tech light shows for a true visual feast.

From shopping to dining! These include "Trendy Shopping in China," "Inbound Tourism Promotion," and the highly anticipated "Food in Guangzhou" tasting events.

The entire city — from scenic spots to local neighborhoods — becomes a stage, allowing you to immerse yourself in Guangzhou's vibrant lifestyle anywhere, anytime.

Guangzhou has collaborated with major scenic spots, hotels, shopping districts, and online platforms to curate a "Quality Gift Pack".

Look out for the "Stub Economy": Keep your flight, train, sports, or concert tickets! These stubs can unlock discounts at scenic spots, hotels, and restaurants.

To make your travel more convenient, a series of fantastic benefits are now live.

Baiyun airport is offering "Fly via Guangzhou" products and a million-yuan lucky draw, while Didi Chuxing is providing year-round exclusive coupon packs for local attractions.

Integrating resources from attractions, hotels, and transportation, these annual passes offer great value, allowing you to explore the city with ease.

The Ministry of Culture and Tourism has launched nine "Public Welfare Measures" covering every aspect of your trip.

Guangzhou Tower with Xiyangyang and Lerongrong. [Photo/Guangzhou Daily]

1. Safe Travel

Service stations for safety and support.

2. Gourmet Flavors

Online promotions for seasonal delicacies.

3. Star Accommodations

Hotel flash sales and free stay offers.

4. Hassle-free Travel

Discounts on taxis, rentals, and gas.

5. Discounted Sights

Flash sales and instant discounts at scenic spots.

6. Trendy Shopping

Travel mystery boxes and limited-time deals.

7. Entertainment & Shows

Discounted "Performance + Ticket" bundles.

8. Study Tours

Specialized study tours and cultural programs.

9. Inbound Friendly

Exclusive discounts and optimized booking for international visitors.

Whether you are a foodie, an art lover, or a sports enthusiast, Guangzhou is the place to be this May. We can't wait to see you!