China's Diplomacy in the New Era 
Chinese exporters woo global buyers with design and tech at Canton Fair

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The second phase of the 139th Canton Fair covers household items, gifts and decorations, and building materials and furniture. It is ongoing in Guangzhou, the capital of Guangdong province. [Photo by Qiu Quanlin/chinadaily.com.cn]

Sofeyia, a company building custom cabinets with matching accessories, showcased its latest two product series, both primarily featuring natural wood veneers and lacquer-based products. "Our product lines focus on environmental sustainability, aesthetic appeal, efficient space usage, and user-friendly features," said An Yujin, assistant general manager of Sofeyia's furniture overseas business department. Most of the company's buyers at the fair are from Europe, according to An.

As a regular participant to the fair, Sofeyia has expanded its business reach to over 70 countries and regions worldwide, with more than 15,000 global projects completed. According to its 2025 annual report, the company's export revenue increased by 12.78 percent year-on-year.

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